Archive profile summary
Political and commercial data/analytics company founded in 2009 that says it maintains identity-verified consumer and voter data used for targeting, modeling, grassroots activity and market research.
Why this entry is in the archive
A second major private political-data infrastructure node, documented as having entered a data-sharing arrangement with Data Trust for the 2016 cycle.
What it does
i360 markets data, analytics and activation tools to political, advocacy, nonprofit and commercial clients.
Its current materials say its database includes voter data, consumer attributes, election returns, public datasets, grassroots contacts and digital/field activity.
Role in conservative infrastructure
i360 became especially significant through the Koch-linked political ecosystem, where data, analytics and field tools could be used across multiple organizations and election cycles.
The company’s political infrastructure is distinct from Americans for Prosperity and from Data Trust even where data-sharing or common clients exist.
Data Trust agreement
In 2015 the Washington Post reported a deal allowing Data Trust and i360 to exchange information for the 2016 cycle. The arrangement was notable because it connected two previously separate right-of-center political-data ecosystems.
Evidence limits
Company claims about database size and quality are self-reported unless independently validated.
No public record reviewed in the Honey/HSI case establishes i360 as a source of the 48.4 million records attributed to Honey.
Timeline
- Data Trust and i360 create an exchange pathway
Washington Post reporting documents a data-sharing arrangement between the RNC-aligned Data Trust system and i360 for the 2016 cycle.
Relationship records
Data Trust → i360
Entered data-sharing arrangement for the 2016 election cycle, according to Washington Post reporting · 2015
Evidence status: documented